Poland’s Booksy, an SaaS startup for booking health and beauty services, has raised $4.2 million in a Series A round led by OpenOcean along with German investor Kai Hansen and a number of angel investors.
The app is for any business that relies on making and managing appointments but is targeted particularly at businesses like hairdressers and salons. It also allows for other functions like marketing automation, CRM, and inventory management.
With this new funding, Booksy plans to build new features including in-app payments and redesign its dashboard.
The startup was founded by Stefan Batory and Konrad Howard, previously of taxi hailing app iTaxi.
Over 90% of appointments are still processed by email and phone, said Batory: “This often results in no-shows and time wasted exchanging messages to confirm and cancel appointments.”
“There’s a number of online marketplaces, such as Treatwell, that are used to generate leads and charge their merchants a fee on each customer booking,” added Patrik Backman, managing partner at OpenOcean. “Booksy can integrate with all of these, and then charges on a monthly basis according to the size of the business. This transparent monthly charge fits great with the priorities of a growing but small business.”