The company builds hardware and software that seeks to enable humans to more easily interact with their smart homes. The startup's first product, Nuimo, is a smart home controller that enables interaction with in-home technology such as Sonos or Raumfeld multi-room speakers, Philips Hue light bulbs, and smart thermostats.
The Nuimo has already garnered healthy interest through crowdfunding campaigns and brought in pre-orders of over $500,000.
“It’s very rare to find a startup able to develop and manufacture premium products at the level of Apple or Leica, and so we are very excited to work with the top-notch team behind Senic,” said Michael Münnix, Partner at Target Partners.
“With the internet of things gaining momentum, the technology that surrounds us is becoming increasingly complex. With this trend we see a requirement for more intuitive, seamless user interfaces, which will transform the way we interact with technology.”
Senic was founded back in 2013 by Tobias Eichenwald, Philip Michaelides, and Felix Christmann. The startup currently employs 10 people in Berlin.