Israeli startup Shoppimon, which develops SaaS solutions for the e-commerce sector, has raised $2.3 million in seed funding from AOL, StageOne Ventures, Explore Ventures, and 2B-Angels.

The startup’s software monitors the performance of e-commerce sites by mimicking the actions of customers to track how the user experience can be improved. Poor monitoring of these sorts of issues and downtime on sites is costing the e-commerce industry $55 billion a year, said the startup.

Shoppimon will be using the new funds to grow its team and client base by expanding its offering to more e-commerce platforms, said CEO Roy Rosinnes.

“The APM [application performance management] industry as a whole is stuck in the past, with outdated technology that doesn’t prevent issues leading to even the biggest sites having problems or going down,” said Arale Cohen, managing partner at 2B-Angels. “This in turn puts Shoppimon in the position to become the industry standard.”

“For the first time, Shoppimon is providing an application performance solution that is built around driving business results as opposed to solving technology problems,” added Gil Dibner from AngelList, a previous investor in the company.

AOL is one of the chief investors in this round and Shoppimon will be joining the US corporation’s Nautilus portfolio. According to a statement, Nautilus connects portfolio companies with AOL’s brands and sites like Huffington Post and TechCrunch and AOL’s parent company, Verizon.

Comments are closed.