London-based fashion tech startup Thread has secured $8 million in a Series A round of funding led by Balderton Capital, the co-founders of Google-owned DeepMind and a number of other angel investors from the fashion and tech worlds.

Thread offers a free online personal styling service for men, employing a combination of human stylists and algorithms. Today, more than 200,000 men in the UK use the service.

The startup was co-founded in 2012 by entrepreneurs Kieran O’Neill, Ben Phillips and Ben Kucsan.

Notable previous investors in the company include Y Combinator, LOVEFiLM founder William Reeve, early Spotify investor Shakil Khan, Bebo founder Michael Birch and Tom Hulme, previously design director of IDEO and now investing in Europe for Google Ventures.

More information over at The Business of Fashion.

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