Barcelona-based Publicit has raised €700,000 in a pre-seed funding round co-led by BStartup Banco Sabadell and Successful Fund, with participation from AticcoLab and several business angels from the Spanish technology and media sectors.
Founded by former CERN engineer Gabriel García Asensio alongside Andrés Buendía and Jordi Orteu, Publicit is developing an advertising infrastructure designed to improve access to digital and omnichannel advertising for small and medium-sized businesses.
The company is focused on addressing what it describes as a structural limitation within the advertising industry, where access to channels beyond platforms such as Google and Meta often requires manual negotiations, agency involvement, and large advertising budgets. This has historically limited access to formats such as connected TV, out-of-home advertising, digital audio, radio, and local press for smaller companies.
Publicit is building an omnichannel advertising platform centred around an AI-powered media planning system capable of autonomously planning and activating campaigns. The platform enables businesses to launch campaigns across connected TV, out-of-home advertising, radio, digital audio, and press through a single interface without minimum spending requirements.
The company has also developed its own European bidding infrastructure capable of processing advertising auctions in milliseconds while applying AI-based optimisation during campaign delivery.
The funding comes amid continued growth in connected TV advertising and broader changes in the digital advertising market, with companies increasingly exploring alternative self-service advertising tools beyond major online platforms.
Publicit plans to use the new funding to continue developing its advertising infrastructure, expand its AI capabilities, and further simplify access to omnichannel advertising tools for smaller businesses.
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