Tech Will Save Us, a UK startup making STEM-based toys for kids, has raised $4.2 million in Series A funding led by Initial Capital with participation from Backed VC, SaatchInvest, All Bright, Unltd-inc, Leaf VC, and angel investors including former Dyson CEO Martin McCourt.

The startup builds products for children that teaches basic tech skills and prepares them for a tech-focused future and jobs market. The new funds will be invested in further scaling of the business to build and develop more digital and physical toys for kids. The startup has struck a deal with Disney to create a new Avengers-themed electronics play kit. The company previously worked with the BBC on the micro:bit device.

“We are so proud of the investors we have been able to attract and work with,” said founder Bethany Koby. “They will not only bring expertise and insights from the gaming industry but they align with our values as parents and entrepreneurs to use our time to impact the next generation in a positive way.”

“As a tech entrepreneur as well as a mother to young children, I see the potential in the market for Tech Will Save Us to thrive in their mission to combine play with education and STEM learning to equip a future generation in these essential skills,” added Debbie Wosskow and Anna Jones, co-founders of investors AllBright, in a statement.

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