Approximately four years ago, Apple acquired a Swedish outfit called C3 Technologies, a highly regarded company that specialised in three-dimensional mapping technology, about a year before the American technology giant announced that it was replacing Google Maps with a mapping service of its own on all Apple iOS and OS X products.
Now, a report from news agency Rapidus (paywall, via DiGITAL) claims Apple has been quietly ramping up its operations in Lund, a city near Malmö in Sweden, where it is apparently working on 'advanced mapping technology'. Reports that Apple had set up a relatively secretive R&D center in Lund first surfaced in November last year, but it's always been unclear what was being worked on over there.
According to today's report, the focus of the site is clearly on working on the next generation(s) of Apple Maps, with the pace of hiring accelerating in recent months.
Taking a leaf out of Google’s book by putting a fleet of cars equipped with scanning gear on the streets, Apple is driving vehicles around the world to collect data which it says will be used to improve Apple Maps. The company says 'some of this data' will find its way into future Apple Maps updates.