London-based adtech startup Appsumer has raised a $1 million seed round for its user acquisition (UA) intelligence platform. The investment was led by Galvanise Capital, with participation from James Hilton, CEO at M&C Saatchi Mobile, and Jon Claydon, chairman at Havas Work Club.
Appsumer is an ad analytics platform designed to give consumer app brands the ability to monitor, forecast and assess their paid media campaigns.
The company plans to use the new funds to invest in research and development, especially to enhance its UA intelligence platform, and to drive customer acquisition.
“With consumer app companies racing to acquire customers and investors scrutinising their unit metrics ever more closely, they need to be able to make better marketing decisions and move faster,” Shumel Lais, founder and CEO of Appsumer, told Tech City News.
“Our unique technology serves as an overlay over existing tools – it unifies the data, makes it readable and then allows user acquisition managers to make forecasts, test scenarios and confidently reallocate budget mid-campaign,” he added.
Read more: Tech City News