London-based crowdsourced marketing tech startup BeMyEye has raised $10.5 million in a Series C round led by FII Tech Growth with participation from Nauta Capital, P101 Ventures, and 360 Capital Partners.

BeMyEye is a data as a service (DAAS) platform for crowdsourcing in-store data from customers’ smartphones on behalf of brands. The software is used to ensure promotional compliance and to monitor stock. According to the company, its software is used in more than 650,000 stores with clients including Mattel and Samsung.

The new capital will be used to continue the company’s European and global expansion. It’s currently operating in 19 countries.

“We are facing an ever-growing demand from large international clients to enter new markets quickly,” said Luca Pagano, CEO of BeMyEye. “This funding will be used to accelerate the globalisation of our key products, while providing ever greater opportunities for the world’s unskilled workforce to earn money in their spare time.”

The company, founded in 2011, will also consider acquisitions to boost its geographical expansion. It acquired French competitor LocalEyes in 2016 and signed a partnership with US company Quri earlier this year, The startup previously raised €6.5 million in a Series B investment.

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