If you are one of those people sharing awesome stuff on the Internet - you know who you are - I'm sure you'd like to get credit for when it goes viral.

Enter Tel Aviv, Israel-based startup Start A Fire, which is today announcing a $2.5 million round of funding that will be used to further develop and market its so-called 'social attribution tool' for marketers, influencers, brands and publishers.

The round was led by Canaan Venture Parners, with prior backers such as Lool Ventures and Aleksandar Totic of Netscape participating.

The new funding will allow Start A Fire to build on its current offerings, expanding its team to introduce new social recognition functionalities. Co-founder and CEO Oren Barzilai explains:

“Brands, bloggers and influencers are all working hard to build their communities by discovering and sharing great content, yet they still aren’t able to get the full value out of these efforts. Start A Fire enables them to add their content recommendations to any link they share, increasing their exposure and enabling them to reach new audiences.“

Start A Fire was launched in 2015 and has secured $3.6 million in funding to date.

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