Stream, an API for creating personalised news feeds, has raised $3 million in a round led by North Dakota-based VC firm Arthur Ventures.

Other participants in the round include Techstars Ventures, Galvanize, Algolia CEO Nicolas Dessaigne, Social Starts, V1VC, and Tahoma Ventures.

The Dutch company will invest the new funds in product development and growing the team. Stream has created an API for app creators to build, integrate, and scale feeds into their apps. News feeds are the “dominant way” of discovering content online and are now used in 22% of apps, the company said.

Stream’s clients include Product Hunt, Google’s Fabric, and Unsplash, with 200 million end users.

“The money will mainly be used to accelerate product development. Focusing on support for larger customers, multi region capabilities and more powerful machine learning for our personalized feeds. In addition we're building up a small marketing and sales effort,” said a spokesperson for the company.

Stream has now raised €4.75 million in total funding to date and has an office in Boulder, CO.

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