Launched in 2013 and backed by investors like Passion Capital and EC1 Capital, Toothpick says it has facilitated more than 1 million bookings to date.
The acquisition will introduce Toothpick’s software to more than 11,000 UK dental clinics listed on WhatClinic.com – which is sometimes referred to as the ‘Tripadvisor of private healthcare’.
WhatClinic founder Caelen King comments: “Toothpick has worked incredibly hard to offer a seamless end-to-end booking solution that works effortlessly for UK dentists. 1.7 million patients use our site every month and we are committed to providing them with the fastest, most comprehensive service when it comes to finding and booking treatment. Our acquisition of Toothpick allows us to significantly improve our offering for patients who are looking for dental treatment in the UK.”