Editor’s note: this a guest post from Tatu Liimatainen, director of EU Public Affairs at Fourtold, an independent consultancy providing strategic communications and reputation counsel to global organisations in the health, science, and technology industries.
Startups are already set to drive the green tech boom as the global economy shifts towards smart solutions to the climate crisis. But they will receive an extra boost thanks to European Union plans to redirect trade and industry towards greener business choices. This political push from Brussels will have huge economic implications not only in Europe but around the world.
As we approach the UN Climate Change Conference (COP26) in Glasgow this October, there are more and more signs that the world needs to act urgently. In recent weeks, there have been