Swisscom acquires majority stake in on-demand services marketplace Mila

Swiss ICT provider Swisscom has acquired a majority stake in Mila, a sharing economy startup based in Zurich, Switzerland, for an undisclosed price.

Swisscom was already quite familiar with Mila, which basically enables users to discover, book and pay for local services from other customers and small businesses online, having partnered with the startup two years ago. That deal basically gave Swisscom customer access to on-site customer support with “Swisscom Friends” (powered by Mila).

“We believe that collaborative service models, such as the one offered by Mila, will in future play an important role in customer services,” says Marc Werner, Head of Residential Customers at Swisscom.

Christian Viatte, previously Head of Service Experience & Innovation at Swisscom, will assume operational responsibility of Mila as the company’s new CEO, while founder Manuel Grenacher will become chairman of its board of directors.

Coresystems, a provider of mobile, cloud-based field service solutions that was also founded by Grenacher, will remain a shareholder alongside Swisscom in Mila, acting as a strategic partner.

Mila recently signed up the likes of Vodafone Germany and energy suppliers IWB and ewz, and is looking to add further partners to its roster, particularly in Europe.

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