German adtech firm Crealytics, a paid search and Google shopping leader, announced the close of $9.3 million in Series C financing from a group of private investors. The investment was led by Optima, a privately owned investment group. Existing investors also participated in the round.
Crealytics helps leading international e-commerce companies drive performance in product advertising and paid search globally in more than 20 languages. Its semantic technology Camato automatically creates and optimizes millions of tailor-made ads, helping its partners make advertising more profitable. Existing investors Alternative Strategic Investment, LBBW Venture Capital, High-Tech Gründerfonds, Mountain Internet, Bayern Kapital and Chancenkapital Biberach supported its creation of Camato and now support its continued expansion.
“Crealytics impressed us with its stability and continued growth in revenue,” said Optima Managing Director Alexander Diekmann. “We based our decision to invest on its fundamentals. The leaders of Crealytics, Andreas Reiffen and Markus Kurch, are solid, and we believe in their vision of sustainable growth.”
“For all of the data companies have collected in recent years, there are still a number of open questions,” said Crealytics CEO Andreas Reiffen. “We plan to use the investment to answer some of these questions, principally addressing the interdependencies of inventory, pricing and bidding across multiple advertising channels. How should a company price and advertise its goods when it has too many items in stock? What about when it has too few?”
Read more: High-Tech Gründerfonds (Press release)