Partnered with Shell

Shell’s New Energy Challenge is seeking the most innovative energy startups in Europe

Applications for the program, in partnership with Rockstart and YES!Delft, are open until July 19.
Shell’s New Energy Challenge is seeking the most innovative energy startups in Europe

Editor’s note: This is a sponsored article, which means it’s independently written by our editorial team but financially supported by another organisation, in this case, Shell. If you would like to learn more about sponsored posts on, read this and contact us if you’re interested in partnering with us.

The New Energy Challenge is a program by energy giant Shell that is seeking innovative startups from around Europe that are developing low-carbon energy technologies.

The second edition of the program, in partnership with Rockstart and YES!Delft in the Netherlands, will help accelerate energy startups with developing their solutions. The winning startup will earn €100,000 in a convertible loan and a year’s worth of business advice from Shell Technology Ventures.


The theme of 2017’s challenge is “Raising the bar”. The program is open to European and Israeli startups with ideas and tools to help the energy sector transition to low-carbon systems and more efficient processes. This may be revitalising existing energy systems, improving customer experience, or deploying new smart energy solutions.

This transition to smarter energy technology needs the collaboration of startups and entrepreneurs and the energy sector, said Geert van de Wouw, manager of technology ventures at Shell New Energy.

“This initiative can help introduce new breakthrough innovations that will enable the energy transition. For startups, it is a great opportunity to develop their business models, and leverage expertise and financial support for their innovative technologies,” he said.

Through the New Energy Challenge, Shell and startups can exchange value and insights from their respective backgrounds.

At the end of September, 20 startups will see their ideas vetted and validated by Shell’s team of experts during Amsterdam’s StartupFest Europe. Three finalists will be selected and a winner will be announced on September 28 at EnergyFest.

The second place startup will earn a place on Rockstart’s accelerator program and the third place startup will enter YES!Delft’s accelerator. Both startups will also earn cash prizes.

Applications are open until July 19 – apply now.

Featured image: This week's New Energy Challenge opening event with Prince Constantijn of The Netherlands

Follow the developments in the technology world. What would you like us to deliver to you?
Your subscription registration has been successfully created.