The financing facility will help build Fyber's internationalisation into more programmatic and real-time bidding (RTB) advertising markets while also marking BillFront expansion into Germany where it will partner with solarisBank. According to BillFront cofounder Christopher Vogt, German ad tech is growing particularly well.
Fyber chose BillFront for its strong position in the ad tech space, said Andreas Bodzcek, CEO of Fyber.
“We were looking for a flexible and scalable solution that could handle our international invoices, without slowing down or creating additional work for our finance department. With BillFront we feel that we have found the right partner to support our ambitious growth plans,” he said.
“Fyber is one of the leading ad tech platforms for digital publishers and app developers with a global presence, focusing on the fast-growing mobile video advertising segment,” added BillFront cofounder Gregor Dimitriou. “This is an important step towards fulfilling our long-term goal of becoming a leading invoice financing provider for the international media and advertising industry.”
Fyber, which is based in Berlin, was acquired by RNTS Media in 2014 having previously raised over $9 million in VC funding. BillFront raised €33 million last year.