London-based on-demand fashion software company Unmade scores $4 million

Unmade, a UK-based fashion software company, has raised $4 million in new funding. The investment was led by Felix Capital, with participation from Connect Ventures, LocalGlobe, Carmen Busquets, Backed VC and C4 Ventures.

Unmade offers clothing that customers can customise through its software platform, and is manufactured on-demand. The startup is partnering with lifestyle and sportswear brands including Rapha Racing Ltd, amongst a number of iconic fashion houses. As personalisation has emerged as the number one trend in 2018 for the fashion industry, Unmade is enabling its clients to meet that demand.

The funding will be used to build the business across multiple brands, factories and geographies, and further grow Unmade's team. The startup is also expanding into new manufacturing methods to address industry demand by venturing beyond knitwear into print.

“There’s a clear and growing need for the Unmade business, at a time when trend life-cycles are becoming ever more rapid, the desire for bespoke customer engagement is at an all-time high and brands are seeking diversified production, along with a strong, loyal community,” said Frederic Court, Founder and Managing Partner of Felix Capital. “We look forward to seeing the Unmade business pave the way for the industry.”

“Brands are hungry for digital opportunities that lead to a more efficient and transparent end-to-end manufacturing process,” said Robin Klein, General Partner at LocalGlobe. “With design, technology and sustainability in its DNA, Unmade is the key to that equation, and we’re excited to see more and more innovators in the industry recognise the company’s value proposition.”