Berlin-based marketing technology startup CrossEngage has announced a new seven-digit funding round from Columbia Lake Partners and existing investors, including Vorwerk Ventures, Earlybird Venture Capital, Project A, Kreativwirtschaft, Cavalry Ventures, and 42CAP. The company also announced the opening of an office in London and said that it plans to use the fresh capital to “expand the customer base in Europe.”
CrossEngage provides brands with a customer data and engagement platform, that is, a way to coordinate communications with customers across different channels. It integrates with email services, social media, direct mailing products, SMS notification platforms, and more.
According to the startup, its customers include DB Vertrieb GmbH, HelloFresh, Karl Lagerfeld, Depot, and Finanzcheck.