German “intelligent process automation” startup Automation Hero has secured a $14.5 million funding round led by Atomico, with participation from Baidu Ventures (BV) and Cherry Ventures. This is Atomico's first deal in Germany in more than two years since it led a €10 million round for Lilium Aviation. It's also the first one led by one of its newly-promoted principals, Ben Blume, who will join Automation Hero's board.
Automation Hero markets its product as a “completely new approach” to robotic process automation (RPA). Here's how it explains it in a press release: “Instead of running automations as isolated robots, Automation Hero’s platform runs highly scalable, distributed automation flows that weave together click robots, structured and unstructured data sources, deep learning, data processing and the human workforce into an intelligence fabric that creates an operating system for the modern enterprise.”
Automation Hero can record actions that need to be automated and offers the user a “visual AI studio” that requires no coding skills and allows creating deep learning models for language processing, classification, recommendation, personalisation, and more.