Immense Simulations, a mobility startup headquartered in Milton Keynes, has landed $4.6 million in a funding round led by Amadeus Capital Partners and Japan's Global Brain Corporation, with participation from 31 Ventures, part of the Mitsui Fudosan Group.
Founded in 2016 as a spin-out from the UK government’s Catapult programme, Immense has built a simulation platform for transportation and mobility systems. These simulations supposedly help the stakeholders to understand how a city moves and make the right decisions. The company is said to have early clients across Europe and North America.
“Mobility is changing fast but transport decision-making is slow and expensive, based on poor data,” said Robin North, Immense Co-Founder and CEO. “Cities need to accommodate growth, improve resilience and serve an ageing population while improving accessibility, air quality and energy consumption. Operators are facing increasingly low margins and both market and technology disruption, and consumers are expecting an ever more seamless service. This is a large-scale system problem that requires digital transformation to integrate siloed assets and empower effective decision-making.”