Berlin-founded mobile analytics startup Adjust raises $227 million

Berlin-founded mobile analytics startup Adjust raises $227 million

German startup Adjust that specialises in mobile advertising measurement and analytics has landed a $227 million mega-round led by Eurazeo Growth, Highland Europe, Morgan Stanley Alternative Investment Partners, and Sofina. The capital injection comes some four years after the company's previous funding round, which was a modest $17 million.

Adjust is a SaaS business that provides ad measurement and fraud prevention tools for mobile apps. The company says that it's used by more than 25,000 apps including the ones by Zynga, Robinhood, Pinterest, Procter & Gamble, Runtastic, HotelTonight, BlaBlaCar, Viber, and more.

“This latest round of funding will be instrumental as we continue to unify brands’ marketing efforts, making marketing simpler, smarter and more secure,” said Christian Henschel, Co-founder and CEO at Adjust. “The investments we make in our product will further empower our clients to move the needle in their markets, as we become the mobile’s definitive growth engine.”

Founded in Berlin in 2012, Adjust now employs some 350 people in 15 offices around the world. Over the past 12 months, the company said to have hired more than 150 employees.

Image credit: Rodion Kutsaev on Unsplash

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