MessageBird enters customer engagement market with omnichannel Slack-like platform,

MessageBird enters customer engagement market with omnichannel Slack-like platform,

MessageBird, an Amsterdam-based cloud communications platform, has entered the $350 billion customer service market with the launch of, a new product designed to be the “Slack for external communications”.

MessageBird is known for its suite of cloud communication APIs for developers and enterprises. is an out-of-the-box solution for customer engagement, a product that will likely bring in new market segments to a platform that has over 20,000 business users.

“With no developer resources required, businesses can deploy in less than 60 seconds and get started on the road to more modern customer engagements,” said Robert Vis, MessageBird CEO. enables customers to communicate with businesses in real-time in their channel of choice — sharing anything from images and video to geolocation across WhatsApp, SMS, voice, Messenger, Instagram, WeChat, Apple Business Chat, RCS, Line and Telegram.

On the business side, customer interactions from any channel are streamlined into one ticket thread, enriched with data from third-party tools like Salesforce and aided by AI features such as natural language processing, sentiment analysis, and automated replies.

Bootstrapped since its founding in 2011, the Dutch startup closed a whopping $60 million Series A in late 2017 from US-based Accel Ventures and UK-based Atomico. Today the company's customers include Uber, Hello Fresh, Lufthansa Airlines and SAP.

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