TetaVi, an Israel-based volumetric video capture company, has raised a $4 million series A round led by REDDS Capital. The investment will help the company leverage machine learning and AI in its development holograms and other 3D imaging. Immersive media — productions in virtual, augmented or extended reality — is creeping into advertising, gaming, sports and other sectors. TetaVi creates the 3D assets for this media, with a video production chain that includes a portable four camera studio. In a press release, the Israeli company claimed its holograms improve engagement levels for remote learning, training and communication, alluding to the current coronavirus context in which social distancing is the global order of the day. Eliezer Manor, general partner of REDDS Capital, sees application across a broad spectrum: “The company is in possession of a unique disruptive technology, developing a family of products in line with the present trends of its addressed markets, related to: AI, 3D, image processing and management, big data, smart studios, gaming AR and VR.”
Founded in 2016 by Dr. Miky Talmon and Micha Birnbaum, the startup’s R&D team is headquartered in Tel Aviv. Commercial studios in New York, Los Angeles, and Tokyo run the client side of the business.