Count, a London-based data analysis platform designed for early-stage startups, has announced a $2.4 million seed round led by LocalGlobe, with participation from Global Founders Capital and some angel investors.
The software is an all-in-one data warehouse, visualisation tool, and reporting platform. The startup, which was founded in 2016 but just launched today, took some time to explore the problems with existing data solutions and what users really need. “During our research we spoke with hundreds of teams who were struggling to move quickly because of the limitations of their data infrastructure,” said Oliver Hughes, a former management consultant and current Count CEO. “The teams making the most progress were having to invest hundreds of thousands of dollars a year, across separate solutions, to help them get their data under control and it was taking them up to 12-18 months to purchase and implement it all.”
Instead of showcasing data in the typical dashboard, the London startup has developed “notebooks,” which allow users to add text, images, and other storytelling context to the analysis. Hughes says this structure aids better decision making. For the next six months, the data platform is available for free to any startups tackling the direct and indirect impacts of the coronavirus.
Photo: Oliver Hughes, Count CEO