Reachdesk, a UK-born direct mail and corporate gifting platform for B2B companies, has raised $6 million after reportedly quadrupling its revenue and doubling its team since March. The Series A round, which was led by Five Elms Capital, will fuel expansion across the US, Europe and Asia Pacific.
Six months ago direct mail might have seemed a relic of marketing past, but since business travel has nearly stopped due to the coronavirus, brands are reaching for new (old) ways to engage their customers or prospects. The Reachdesk software allows sales and marketing teams to execute direct mail or gifting campaigns and measure the ROI in one place, integrating offline channels to a company’s existing tech stack.
Founded in 2018, the company is now headquartered in New York but maintains a London office. In addition to expanding internationally, the team will invest part of the new round in customer support.