London-based RevLifter raises £3.3 million for e-commerce deals platform

RevLifter, a London-based business that helps companies execute e-commerce deals, has raised £3.3 million from Gresham House Ventures and Maven Capital Partners. The Series A funding will support recent growth, as the company is on track to grow its revenue by just under 200 percent year-on-year in 2020. Predominantly focussed on the US, RevLifter will also be able to expand its presence in EMEA and APAC, as well as target industries such as finance and utilities. The UK business operates a deals personalisation platform powered by AI. The targeted and hyper-personalised nature of the deals results in higher online browsing conversion rates and higher spend per shopper, says the startup. Founded three years ago, the performance marketing startup previously raised a £2.3 million seed round in summer 2019. Current customers in the retail and telecoms space include Harvey Nichols, Very, Currys PC World, AT&T, BT Broadband and EE.

Photo: RevLifter team