Deliveristo, an online marketplace connecting restaurant owners and food suppliers, has closed a €4.5 million Series A investment round led by United Ventures. The equity investment completes a deal that began this past July, with a pool of other Italian investors including IAG, Gellify, Doorway, Seven Moratti and Metrica. Founded in 2017 in Milan, Deliveristo has built an B2B delivery platform to simplify the ‘Ho.Re.Ca.’ (hôtellerie, restaurant, café) industry, allowing digital orders and purchases directly from producers and distributors. The startup adopts a dropshipping approach, whereby it orders ingredients as needed rather than storing them in a warehouse as inventory. The result is cost-effective logistics management for the business, and on the other side, the possibility for restaurateurs to find all types of products with a single point of billing. Today over 300 suppliers and 15,000 products are registered on the platform. Thanks to the variety of products available, Deliveristo says it can serve both modern and traditional restaurants. The company is also working with stores and dark kitchens. Commenting on the need for digitalisation in the B2B food sector, CEO Ivan Aimo said: “Food represents one of our country’s market pillars, we cannot afford to be left behind.” The fresh funding will help Deliveristo expand within Italy and into other parts of Europe.
Photo: the Deliveristo team