Previous investor Fortissimo Capital led the round.
BLEND capitalises on OneHourTranslation’s AI driven language technology, 25,000 linguists, and proprietary tech and assists global brands in establishing a native presence and tone in vastly different markets.
Not just language, BLEND helps brands localise through understanding of local contexts, culture, and consumer behaviours. Naturally, the service list includes content translation and transformation, but BLEND also serves up global marketing and regulatory services.
The company’s on-demand translation service remains active under the onehourtranslation.com domain, while localization services for businesses and enterprise companies can be found on www.getblend.com.
“We’re introducing BLEND to empower enterprise companies to become natively local, and blend into new markets in order to truly stand out. BLEND serves as a partner in helping midsize to enterprise companies make that ‘glocal’ transition,” comments Yair Tal, BLEND’s CEO