Helsinki-based martech Sellforte raises €4 million

Helsinki-based martech Sellforte raises €4 million

Marketing optimisation platform Sellforte has raised €4 million after tripling growth over the last 12 months.

The round was led by Sonae IM with Bonnier Ventures and Icebreaker VC also participating.

Sellforte reports that the new funding will be used to hire new talent, scale R&D, and advance international expansion.

Founded in 2017, Sellforte is seeking to simplify and consolidate marketing measurement. In a landscape that includes fragmented media, promotions, pricing, and a wide range of variables that can ultimately affect a company’s bottom line, Sellforte’s blend of data science and AI present marketers with continuous and customised recommendations for growth.

”Sellforte’s platform is a home for previously scattered internal and external marketing data. By having this data in one place, our data science models can calculate comparable ROI for every marketing investment across different media channels and campaigns. This creates a common currency across the previously incomparable Facebook impressions, Google clicks, TV TRPs, and many other media channel-specific metrics,” says Juha Nuutinen, CEO & Co-Founder at Sellforte.

The SaaS platform has raised €4.5 million to date, is currently in use in 14 countries, and includes brands C&A, Elgiganten, and Cloetta.

“The Sellforte team has transformed passion and industry expertise into a software product that is bringing extremely strong results to their customers. We're thrilled to support Sellforte going forward in the next stages of the company," says Riku Seppälä, General Partner at

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