Tel-Aviv-based customer intelligence platform Affogata has raised $5.5 million in a seed funding round co-led by Mangrove Capital Partners and PICO Venture Partners. The round also saw participation from Wix Capital and Fiverr founder and CEO Micha Kaufman.
The funding is slated to be used towards the expansion of the company’s R&D and customer solutions operations.
“Affogata is a truly unique company with potential and impact unlike almost any other we’ve encountered,” comments Mangrove Capital Partners Roy Saar. “They’ve created their own category, customer intelligence, and proven the immense impact that it can have almost from day one with global brands such as Wix and Lemonade, which they’ve helped make known for their customer-centric approaches.”
Founded in 2015 by Itamar Rogel, Ran Margaliot, and Sharel Omer, Affogata gathers information from a wide range of open data sources, both about the brand using the service as well as its competitors. With this information, it then combines data from internal sources and produces reports with actionable items. Amongst these data sources, Affogata prides itself on digging deep into niche sites that more often than not, have critical importance to a brands’ success, e.g. Reddit, various gaming forums, fintech communities, etc.
The consumer intelligence platform also provides for cross-department collaboration, allowing multiple stakeholders to access and act on data, ultimately leading to proactive product development and marketing operations.
“Our ability to provide customer opinions and actionable insights for multiple stakeholders in real-time is a major differentiator for any brand, especially with the continued rise of online communities like Reddit,” comments Affogata CEO Sharel Omer. “This funding is a big vote of confidence in our platform and will provide us with the ability to empower countless brands with a robust set of tools to improve their products, strengthen their online presence, and really stand apart when it comes to offering a superior customer experience while maintaining a strong reputation.”