Stockholm’s dark kitchen startup Curb has raised €20 million in a funding round led by Point72 Ventures. Existing investor EQT also participated in the round. The new capital is expected to fuel further investments and development of the brand’s technologies and grow overall operations. To date, the startup has raised €23.2 million.
Just over one year old, Curb was founded by ex-Delivery Hero CEO Nordics Carl Tengberg and ex-Delivery Hero Managing Director Sweden Felipe Gutierrez, The company operates dark kitchens that feature brands based on insights and data to continually refine each offering based on fluctuating consumer demands.
Operating in a market that some predict could become a $1 trillion industry by 2030, Curb has a strong pedigree via its founders but is certainly not alone. London’s Taster has a similar offer on the table, has Deliveroo executive roots, and has been operating since 2017.
Point 72’s Sri Chandrasekar points to data optimisation of, “everything from site selection to supply chain to menu design,” and again, a process Tengerg and Gutierrez are most probably no strangers to, however, Curb has Antwerp’s Apicbase and Dublin’s Nory cooking up data-driven supply chain management solutions and nipping at their heels. Or is that the other way around?
In what's becoming an increasingly crowded marketplace, one can only hope that the secret sauce at Curb will help their offer outshine the others.
“Having witnessed and participated firsthand in the growth of food delivery, we are even more excited to explore the disruptive effect technology can have on the content and production side. We have spent the last 12 months pushing boundaries and stress-testing conventional wisdom with the end goal of understanding how to build a scalable model better positioned for tomorrow's demands, and we think we are getting close,” concludes Tengberg.