London/New York-based consumer research platform Attest has netted $60 million in a Series B funding round. The firm offers any B2C company access to audiences of 110 million consumers across 49 countries, and promises research answers at breakneck speed, thus allowing clients to make the right decision at the right time. The new funding is expected to help the company continue its expansion throughout Europe and North America, as well as bring on board approximately 100 new employees. To date, Attest has raised over $85 million.
While the pandemic might have put the kibosh on a lot of industries, the need for customer and market understanding skyrocketed; and so did Attest’s revenue growth. The firm counts Microsoft, Santander, Walgreens/Boots, Wise, and Klarna amongst its client base.
“This latest funding round and our exponential growth in the last 12 months reflects the importance of what we do here at Attest, and the value that we bring to brands,” commented Attest founder and CEO Jeremy King. “During one of the fastest-evolving and most uncertain times, we have provided clarity and confidence for our clients, empowering them to make informed decisions with consumer data, to help organisations of all sizes survive and thrive during a pandemic.”
By building an intuitive SaaS platform, and stocking it with valuable consumer data, the long term goal for Attest is to make checking ideas and actions with target consumers as simple and second-nature as that of a flick of the wrist and a check of the hour. Clients can create and distribute user surveys in as little as 90 seconds (because someone has actually timed this), and in-house research teams can back up trustworthy data that clients can use to drive the decision-making process.
“Complex, unreliable, or quick-and-dirty data sources, as well as slow and expensive research agencies, no longer have to be the norm. By removing the difficulty of directly interacting with target consumers - the groups that businesses need to know the most, but can naturally reach the least -brands can access the most important inputs and data on a continuous basis, and get insight when they need it, wherever they need it,” explains King.
“Today’s investment underscores our commitment to Attest and our belief in their stellar team and innovative technology, which is revolutionising access to high-quality consumer insights for brands around the world at such an exciting scale,” said NEA partner Colin Bryant. “In the current climate, the need to tap into consumer behavior has never been higher, and we’ve seen how Attest has facilitated growth for brands across the pandemic. We foresee the demand for consumer data only getting stronger.”