Birmingham-based sports gamification company Low6 has raised $5 million in pre-Initial Public Offering (IPO) funding. The round was led by Pires Investments, the investment company that focuses on next generation technology.
The gaming startup will use the additional capital to continue to grow and expand into the U.S. and build products. The company’s IPO is expected to take place later this year.
According to Jamie Mitchell, Co-Founder and Group CEO, Low6, 2021 was a successful year of growth. “Throughout 2021, we continued to build our products and service offering, enabling us to win new partners and significant new contracts. With these new funds secured, and a number of exciting new partners, we believe we are well placed to enjoy a successful 2022.”
Nicholas Lee, Director of Pires, said: "Numerous new significant partnerships and contracts were witnessed by the company in 2021. We look forward to updating the market on Low6's progress as it moves towards an IPO."
The startup is a leader in sports gaming technology that powers franchises with their own branded gaming experiences to engage and monetize their digital fanbases. Among its most recent announcements, Low6 has confirmed partnerships with the NBA Detroit Pistons, the NFL Cincinnati Bengals, the NFL Jacksonville Jaguars and the PGA TOUR.