London’s TALA weaves $5.7 million to disrupt fast fashion and make sustainable activewear affordable

London’s TALA weaves $5.7 million to disrupt fast fashion and make sustainable activewear affordable

Consumer trends around fashion, fitness, and sustainability continue to evolve, and with the global activewear market expected to be worth nearly $547 billion by 2024, the potential is vast. Tapping into this potential, UK-based sustainable activewear brand TALA has raised $5.7 million in funding co-led by Active Partners and Venrex. Additional participants in the oversubscribed round include Pembroke VCT, as well as angel investors including Nicola Kilner (CEO & Founder, Deciem), Michelle Kennedy (CEO & Founder, Peanut) and Simon Mottram (Founder, Rapha).

The investment will be used to further the company’s mission of bringing sustainable activewear into the mainstream, investing in inventory, hiring, and pursuing international growth.

The company was founded in London in 2019 by fitness entrepreneur Grace Beverley after she experienced the frustrating struggle of finding truly sustainable activewear without breaking the bank. TALA is on a mission to bring sustainability to as many people as possible, offering a range of stylish, high-performance, and sustainable activewear at a competitive price point to non-sustainable alternatives. Its products and packaging are made with upcycled, recycled, and natural materials, and the brand has a strong focus on ethics, sustainability, and transparency at every stage of production. TALA’s most recent collection, DayFlex, saw over £370K in revenue within two hours of launch, with top-selling styles selling out within 10 minutes.

Grace Beverley, CEO and Founder, TALA said: “Sustainability is the future of business, and I’m thrilled to have found investors in Active and Venrex who not only champion our mission but are genuinely aligned with our values and approach.”

Jason Mahendran, Investor, Active Partners, said: “TALA’s impressive and loyal community is a testament to the team’s unrelenting commitment to producing the best possible products without ever compromising on ethics, sustainability or price.” Mahendran will also join the TALA board.

Follow the developments in the technology world. What would you like us to deliver to you?
Your subscription registration has been successfully created.