Amsterdam-based digital entertainment and media company Azerion has listed on Euronext Amsterdam. The company was listed through a business combination transaction with European FinTech Company 1 (‘EFIC1’), a Special Purpose Acquisition Company (SPAC) that was welcomed to Euronext last year.
EFIC1 will provide the media startup with approximately €93 million to finance its strategic growth ambitions. The capital will be used to pursue value-accretive acquisitions and to further invest in organic growth initiatives, such as games and features or platform investments.
Founded in 2014 by two Dutch entrepreneurs, the platform has experienced rapid expansion due to organic growth and strategic acquisitions.
The startup’s integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers. Content creators, digital publishers and advertisers work with the platform to reach millions of people across the globe that play its games and its entertainment concepts to increase engagement, loyalty and drive e-commerce.
Atilla Aytekin, co-founder and co-CEO of Azerion said: "We look forward to our next growth phase and future as a public company. I am grateful to the entire Azerion team for all their hard work, which has brought us to this pivotal moment, and for the dedicated support of our partner EFIC1."
With this transaction, EFIC1 and Azerion are closing the first business combination of the 22 SPACs that listed on Euronext in 2021.