Canada-based identity verification company Trulioo has acquired Copenhagen-based HelloFlow, the innovative no-code digital workflow solutions provider.
With the digital economy rapidly growing, companies are seeking to optimise their onboarding workflows to make the user experience seamless, while continuing to meet Know Your Customer, Anti-Money Laundering and other regulatory and fraud prevention requirements. The acquisition will ensure customers can do exactly that through a single unified platform, providing an unrivalled offering in the identity verification industry.
The combination of Trulioo eIDV, KYB and DocV capabilities and the orchestration solution from HelloFlow will expand how trust is established and extended online. HelloFlow’s current locations and operations will support Trulioo’s European expansion.
Founded in 2020 by Mikkel Skarnager, who previously led digital transformation at Saxo Bank, and Ciprian Florescu, a former senior developer from Nets Group, the Danish startup has disrupted the traditionally complex and lengthy client onboarding process. It offers a no-code platform that allows organisations to easily build and deploy digital onboarding journeys in minutes.
Talking about the acquisition, Mikkel Skarnager, Co-founder of HelloFlow said: “We set out to build a platform that businesses could leverage for digital onboarding regardless of company size, resources, market or jurisdiction. With Trulioo acquisition, we will continue the journey of digital innovation and inclusion.”
Steve Munford, President and CEO of Trulioo said: “Establishing and securing trust online is a foundational step for all digital activity. Our ability to verify both businesses and individuals globally combined with HelloFlow’s advanced orchestration delivers unmatched capabilities and helps us accelerate an end-to-end identity platform that meets the evolving needs of our customers.”
Trulioo customers will see increased efficiencies as the automated process will provide a vastly simplified onboarding process.
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