UK-based gut health food brand Bio&Me has raised £1.4 million funding in just a mere 72 hours. The over-subscribed round was supported by number of high-profile investors, including England captain Harry Kane. The brand will use the funds to fuel an ambitious growth strategy, including innovation in the cereal aisle and beyond.
Dr Megan Rossi, co-founder, Bio&Me said: “As a dietitian and a scientist, it’s always been my mission to close the gap on great tasting food that also truly delivers on its health claims. This makes Bio&Me such an exciting propostion for consumers and investors alike.”
Harry Kane added: “As a professional footballer, good nutrition and diet are very important to me. Bio&Me’s growth trajectory has been phenomenal and I’m thrilled to be playing a part in the brand’s next chapter.”
Jon Walsh, co-founder and CEO, Bio&Me added: “Moving forward, we aim to make the brand accessible to even more consumers across a variety of formats as well as looking further afield and launching products in different food and beverage categories.”
The funding round was guided by Bio&Me’s lead investor and serial FMCG entrepreneur, Giles Brook. He added: “Consumer health and wellness start from within. Gut health will eclipse protein as the next global macro consumer trend.”
The Bio&Me range carries the prestigious EFSA-approved ‘Good for your gut’ health claim and comprises gut-loving porridges, granolas and live yoghurts, packed full of prebiotic goodness. Stocked in over 1400 stores nationwide in Sainsbury’s, the Co-Op, Waitrose and available via Ocado, celebrity devotees include Davina McCall.