Amplifying how brands can create dynamic commerce experiences gets London platform $100 million

Amplience is helping customers to accelerate the implementation of digital commerce experience
Amplifying how brands can create dynamic commerce experiences gets London platform $100 million

There is a growing performance chasm between digital leaders who have invested heavily to build their own customer-centric commerce experience infrastructure, and companies still relying on legacy content management and e-commerce systems.

Helping its customers to bridge this gap and accelerate their implementation of a modern commerce experience, London-based commerce experience platform Amplience has raised $100 million funding. The Series D equity investment saw the participation of Farview Equity Partners, and growth financing from Sixth Street, and existing investor Octopus Ventures.

The additional capital will be used for continued global expansion, including the U.S., and support development and rollout of 'Dynamic Commerce Experience’. The total investments raised by the startup until now have reached $180 million.

Talking about supporting customers make the transition to a Microservices-based, API-first, Cloud-native and Headless (MACH) commerce experience architecture, James Brooke, founder and CEO, Amplience said: “Our aim is to empower commerce, marketing and technology teams to create digital experiences without limits. We give them the freedom to do more through better tools, more powerful APIs and performant content delivery at commerce scale.”

The company is now doubling-down on product investment, and in scaling its global go-to market, customer success and expert services teams. Over 400 brands, including Crate & Barrel, Traeger Grills, Ulta Beauty, Coach, OTTO Group, GAP, Currys, Argos and Very Group use the startup as of now.

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