A new report from NGP Capital shows that startups that are purpose-driven are less likely to shut shop, more likely to raise Series A rounds, but are less likely to exit than startups that are not SDG relevant.
NGP’s analysis included nearly 3,000 startups in Europe, the US, and Israel, all founded since 2015 and with one equity funding round behind them. They discovered that only 2.6 percent of SDG relevant startups — i.e. ones aligned to one or more of the UN’s Sustainable Development Goals — failed since 2015, compared to 4.5 percent of non-SDG focused ones.
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