As the last-mile delivery space market gets more intense, two Swedish-founded last mile delivery companies Instabox and Budbee have joined forces under a new holding company, Instabee to boost e-commerce shipping. The new group is expected to further invest in, and push the boundaries of, consumer-centric and sustainable last-mile delivery services for the e-commerce sector.
The new combined company is valued at €1.67 billion and the founders will, together with Kinnevik, be the largest investors. The other investors include Creades, EQT, Verdane, AMF, Stena Sessan, H&M, CNI Nordic, and Tham Invest.
The new entity relies heavily on pooling and building on the two companies’ combined expertise and know-how. Instabee will be able to challenge traditional state-owned players and well-funded on-demand delivery companies entering the e-commerce sector. Furthermore, leveraging potential synergies in operations and sharing technology solutions will lead to substantial savings in terms of carbon footprint.
Founded in Stockholm in 2015, Instabox offers deliveries to smart automated parcel lockers. It added home deliveries to its offering in 2021 and currently operates in five countries, including Sweden, Norway, Denmark, the Netherlands, and Germany.
Founded in 2016 with an initial focus on making home deliveries smarter, faster, and more convenient for consumers, Budbee added boxes in 2020 and operates in five countries in Sweden, Finland, Denmark, the Netherlands, and Belgium. The two companies have, up until now, been led by their respective founders who will continue to play active roles. In the new company Budbee’s founder, Fredrik Hamilton, will assume the position as CEO and Instabox’s founder, Alexis Priftis, will become executive chairman of the board.
Fredrik Hamilton said: “Instabox feels like a perfect match, and I look forward to getting to know all my new colleagues.”
Alexis Priftis added: “I think that this is a great fit between two companies that share a lot of common values. I’m happy that we are now getting behind the joint goal to transform the world of e-commerce shipping with our obsession with the customer experience and sustainability close to heart.”
“With the combination, we expect Instabee to continue to develop its customer proposition, building on the two companies’ combined expertise and know-how. We look forward to continuing to be a leading shareholder in Instabee as its growth journey continues,” added Georgi Ganev, CEO of Kinnevik.