Portugal-based pet products and wellness provider Barkyn has acquired Spanish rival Happets for an undisclosed figure. While the water dogs wouldn’t release the exact figure, Barkyn representatives did comment that the acquisition of three-year-old Happets represents a minimum growth forecast of 30% in Barkyn's turnover for 2022.
“With this acquisition, we take a quantum leap in innovation towards our personalisation, especially when it comes to health and supplement issues, commented Barkyn CEO André Jordão. “Our first operation of its kind brings us closer to our goal of being the most disruptive brand in the pet market.”
To his credit, Jordão’s view of the acquisition might be the very first instance of pet food and quantum leap ever uttered in the same sentence.
On the acquisition, and with a slightly more sombre tone, Happets CEO Elena Fontelles commented, “This new chapter for the Happets team, which is now part of the Barkyn team, means offering a superior product for families, sharing the same mission: to give a better life to our dogs. Joining our forces with a recognized start-up in Europe and in the pet market such as Barkyn fills us with pride.”