Schibsted's media presence extends into many segments. It seems this deal is designed to firm up its Nordic marketplaces division, already home to Norway's leading marketplace, FINN.no, which clocked up more than 1.45 billion visitors last year.
The AutoVex online portal connects vehicle owners to car dealerships around Finland via bidding auctions, with the vehicle sold off to the highest bidder.
This consumer-to-business model, turning the old B2C way of doing things on its head, is doing a roaring trade in a Finnish market where 270,000 used cars are sold to car dealers annually, Kampanje said.
Christian Printzell Halvorsen, executive vice president of Schibsted, said: "Schibsted aims to help consumers make informed choices.
AutoVex's founder Frick added: "Schibsted and AutoVex share a vision for the next generation of marketplaces, and by combining our strengths we can further accelerate our growth and competitiveness in Finland.
"The entire AutoVex team is excited to join Schibsted and look forward to working and learning together as we build the future of online car trading."