Saudi games publisher Sandsoft backs Villeurbanne-HQed Tiny Digital Factory

Aston Martin has a licensing deal for virtual racing cars in Tiny Digital's forthcoming mobile game, which will use Web3 mechanics.
Saudi games publisher Sandsoft backs Villeurbanne-HQed Tiny Digital Factory

Tiny Digital Factory, a French-Canadian mobile games studio specialised in the racing genre, has secured €3 million from a Saudi games publishing outfit, Sandsoft Games.

Hovering around the deal are the possibilities of putting Web3 to work in racing games.

Decentralisation will be included in some form in Tiny Digital's next racing release, Infinite Drive, building from its experience delivering earlier titles F1 Delta Time and Revv Racing.

For the next release, the studio has a beguilling licensing deal with Aston Martin, the iconic British luxury car makers. Apparently there's further partnership activity to come.

Speaking for Sandsoft Games, chief executive David Fernandez Remesal said it was a "natural" fit given the publisher's ambitions to create "innovative, mobile-first core gaming experiences." The Riyadh-HQed publisher's catalogue already includes IP-linked titles, for example movie spin offs of Rambo and Pacific Rim Uprising, and it has additional studios in Barcelona, Helsinki and Shanghai. Following this deal, it will take IP rights to publishing TDF content in the MENA region.

Fernandez said: "The Tiny Digital Factory also shares our philosophy for player-first web3 gaming, where any integration of  blockchain needs to deliver unique value for players that can’t be achieved with existing technology.

"Our new alliance is an ideal match because both teams have the player and gameplay experience at the epicentre of our games.”

Tiny Digital Factory CEO, Stéphane Baudet, who is based in Lyon, added: "Sandsoft Games is both a major investor in and supporter of global games industry growth and innovation.

"The team’s ambition enables us to be even bolder, braver and better in the talent and tech we allocate to bring stunning mobile games to new and enthusiastic audiences.

"We are singularly impressed with the AAA team in place at Sandsoft, and their player first philosophy which is ingrained in their company from top to bottom.”

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