Berlin-based if-you-can-plug-it-in-we-can-rent-it-to-you platform Grover has announced that as of 1 April 2023 former Lilium executive Michael Andersen will be taking the reigns of CFO from an exiting Thomas Antonioli.
Grover’s premise is seemingly simple: they’re making the “rent it instead of buying it”, or as they like to say, “subscribe to tech products monthly instead of buying them” play in the consumer tech world.
The startup was founded in 2015 by former Goldman Sachs and Rocket Internet employee Michael Cassau, and according to the company, currently has a range of over 5,000 consumer tech items in its inventory including smartphones, laptops, virtual reality gear, wearables, and smart home appliances on offer and ready for rent at any given moment, culminating in more than 800,000 products in circulation.
Still engaged in the services of Barvaria’s publicly listed flying car maker Lilium N.V., Andersen commented on the appointment, “I am extremely excited to be joining Grover to support up-scaling the finance team into a best-in-class organisation to support the value creation for Grover’s continued growth. With its circular business model, Grover is clearly well positioned to expand further and help technology become accessible for everyone, anywhere.“
While there is, nor to we expect there to be any type of official word as to Grover going public via a SPAC listing, the official release from the company was heavier on the “NASDAQ-listed” and “co-lead the public listing of the company via a SPAC transaction at the NASDAQ” that one can only wonder just how far along in the paperwork Grover is in the process. Stay tuned.
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