Amsterdam-based match-worn and signed sporting memorabilia platform MatchWornShirt has received an undisclosed amount investment from sports blockchain Chiliz that will see the latter take a 20% stake in the former.
Offering match-worn and signed sporting memorabilia (is it laundered first? I wonder.), MatchWornShirt claims to have over 80,000 active users on its platform. Founded in 2017, the startup works with some 280 global partners and projects the sale of more than 50,000 shirts on behalf of clubs, franchises, charities, and international rights holders this year.
Where Chiliz fits into the picture is through an additional layer of authentication, namely that of blockchain entries, thereby adding a level of undeniable authenticity to user’s purchases and future sales and/or trades.
Items up for grabs at MatchWornShirts will be authenticated on the Chiliz Chain via NFTs, thereby providing a decentralised database to certify the authenticity of items.
These NFTs will then also play host to enhanced data points and experiences, including match details, player data, and (potentially) access to video footage of the match. All features will be available on an NFC chip located on the physical item, and can then be scanned and accessed via a smartphone.
“As the match-worn memorabilia market continues to evolve rapidly and the network of global collectors expands simultaneously, we are particularly enthusiastic about the potential that we have as partners to shape the future of digital authentication and bringing the physical items into Web3, utilising Chiliz extensive knowledge, experience, and expertise within the blockchain space,” commented MatchWornShirt founder and CEO Tijmen Zonderwijk.