BlackCurve, an eCommerce pricing platform has secured £750,000 in funding to expand in its core online markets, as well as further driving down its cost of sale.
Investors include Nauta Capital and ACF Investors. The fresh funds bring the total raised to £3.7 million, since being founded in 2017.
“BlackCurve offers a solution for online retailers looking for a competitive advantage in an increasingly competitive marketplace. The technology is equally valid for e-commerce brands at the beginning of their journey as it is for more experienced players. We are delighted to invest in BlackCurve and excited to see Philip steer the business to continued success,” says Paul Fauset, ACF Investors Partner.
The BlackCurve platform enables customers to set rules that automatically change prices in reaction to competitor behaviour, similar to the advanced pricing systems used by the likes of Amazon.
BlackCurve recently launched on the Shopify app store.
“In a world where retailers are competing against Amazon and their army of data scientists, we are effectively bringing Amazon-style pricing capabilities to the small and medium-sized market. We support retailers through the whole pricing journey, from businesses that are just starting out to more experienced e-commerce brands,” says Philip Huthwaite, founder of BlackCurve.
“Retail is still about instinct and human decisions. Our technology does the hard maths, so a human can make the ultimate assessment on price, rather than a black box. The new funding will help us expand in our core online markets and double down on our product-led approach,” he adds.
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