UK startup Shop Circle raises $120M for e-commerce tools expansion

Shop Circle, a UK startup, offers AI-driven e-commerce tools and consultation programs to boost sales and enhance customer experience. It has raised $120 million to expand its suite of products.
UK startup Shop Circle raises $120M for e-commerce tools expansion

UK startup Shop Circle has developed a suite of back-end and customer-facing tools to accommodate growing e-commerce businesses. It has also recently launched a data-driven tech stack consultation program. Using AI and ‘hyper-personalised data-driven insights’, Shop Circle is helping brands to reduce costs and increase the conversion of site visits to sales all whilst delivering a superb customer experience. 

Shop Circle was founded in 2021 by entrepreneurs Luca Cartechini and Gian Maria Gramondi and the leadership team is made up of professionals with experience in Amazon, Shopify, Uber, and leading e-commerce brands. The startup has reported 360 precent year-over-year growth.

The London-based firm has raised a $120 million Series A funding round, a combination of equity and debt funding. The round was led by 645 Ventures and 3VC and includes QED Investors and Nfx, and a credit line from i80 Group

"We're thrilled to announce the successful close of our Series A funding round, which will enable us to continue building and expanding our suite of e-commerce tools," says Cartechini. "Our vision has always been to create a comprehensive operating system for e-commerce brands, providing them with the necessary technology to excel in today's competitive market."

"We have great trust in Luca, Gian Maria, and the whole Shop Circle team, as their dedication to creating an exceptional merchant's experience matches what we look for in entrepreneurs at 3VC. We're excited to join them on their journey, expecting remarkable success in their future," says Peter Lasinger, Partner and founder at 3VC.

Lead image: Snapshot People LTD (CNW Group/Shop Circle)

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