Today Pixis, a codeless AI infrastructure company focused on enabling brands to enhance performance marketing, has raised $85 million in its series C1 funding round.
Pixis develops accessible AI technology for growth marketing.
Its codeless AI infrastructure delivers over 200 proprietary AI models that provide marketers with robust plug-and-play AI products – from campaign optimization to creative asset generation – without writing a single line of code.
Since its launch, Pixis has demonstrated a tremendous growth trajectory, with its platform leveraged by more than 200 global brands, including names like DHL, Carsome, JOE & THE JUICE, Kavak, and HDFC Bank.
Pixis recently launched its creative studio Creative AI - Pixis, with breakthrough AI capabilities that enable brands to instantly generate photorealistic creative assets – both 3D images and videos – through simple text prompts.
The creative studio is deeply integrated into Pixis’ marketing campaign optimization capabilities, embedding contextual campaign data into the creative asset generation process.
According to Shubham A. Mishra, co-founder and CEO at Pixis:
“This is shaping up to be an exciting year for Pixis as we welcome Touring Capital as investors; the Touring team have been important thought partners over the years and we are delighted to announce our new partnership.
With this capital raised, we will continue concentrating on strategic channel partnerships with renewed vigour, and invest heavily in our R&D efforts.”
Touring Capital led the round and brings the company’s capital raised to $209 million. The new and existing investors participating in the funding round include Grupo Carso, General Atlantic, Celesta Capital and Chiratae Ventures.
The funding will deepen Pixis’ AI capabilities, accelerate global expansion, invest in R&D to refine and launch a generative AI-powered creative studio, and build strategic product and business partnerships.
Nagraj Kashyap, co-founder and General Partner at Touring Capital said:
“We passionately believe in the power of generative AI to transform enterprise software use cases.
We see Pixis as a pioneer in this category and have been thoroughly impressed by the platform’s powerful technical capabilities translating into rapid customer adoption. We are excited to partner with Pixis, having had a years-long relationship with the team.”
Lead image: Pixis. Photo: Uncredited.