London-based eldercare online marketplace Lottie has raised a $21 million Series A funding round led by Accel and includes previous backer General Catalyst. The search tool for those looking for the ideal later-in-life care, like care homes and retirement living communities, will use the fresh funding to enhance its suite of Found by Lottie suite of products in tandem with doubling the company headcount.
Will and Chris Donnelly founded the instant bed booking site in 2021 to tackle the issue of finding affordable eldercare for families and ensuring the standards of the sector were heightened. It Found suite of tools provides the eldercare sector with tools to run and improve services in customer relationships, networking, occupancy, finance, and billing.
The latest funding round brings the total amount raised by the company to $31 million. General Catalyst led a previous €7 million funding round.
“Digital marketplaces have transformed our lives. We expect glossy, transparent, low-touch experiences when booking holidays, buying groceries and doing everything in between. For some reason, eldercare has been left behind," says Sonali De Rycker, Partner at Accel.
The startup reports a 300 percent growth in customers and revenue over the last 12 months.
"Our goal for Lottie is to become the trusted adviser to care seekers throughout the world - helping families best understand, find, and fund later life care. Over 500,000 Britons now visit Lottie every month, and we’re incredibly excited to have Accel join General Catalyst and Kindred on our journey, helping to fuel our next stage of growth and continue in our mission to elevate later life for everybody," says Donnelly.
Lead image: Chris and Will Donnelly, founders of Lottie (left to right). Photo: Uncredited.